Are you a blogger struggling to craft the perfect blog post title that ranks high on Google? It’s no secret that search engine algorithms are constantly changing and becoming more sophisticated, but one thing remains constant: great content needs a great title. In this post, we have compiled 7 proven guidelines to help you craft a magnetic blog post title that will not only attract readers but also rank high on search engines.

1. Use Numbers:

When it comes to blog post titles, numbers work like magic. Studies reveal that headlines that include numbers tend to attract more clicks and engagement. Therefore, it’s essential to incorporate numbers in your blog post titles to enhance your readership. For example, “10 Ways to Build a Successful Online Business in 2022.”

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2. Use Emotions:

Using strong emotions in your blog post title can immediately catch the reader’s attention and arouse their curiosity. Emotional triggers can inspire readers to click and read your blog post. Examples of emotional words include ‘Amazing’, ‘Incredible’ and ‘Shocking’. For instance, “10 Amazing Benefits of Drinking Green Tea”.

3. Keep It Short and Sweet:

Your blog post title should be entertaining and easy to remember, but it shouldn’t be too long. Shorter is always better for blog post titles. So, keep your titles under 70 characters to ensure they are highly readable and shareable on social media. Short titles are also more likely to feature as a primary headline in search engine results.

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4. Use Keywords and Synonyms:

Including relevant keywords in your blog post title is crucial to ranking high on search engines. Conduct keyword research and identify long-tail keywords that align with your content. Use synonyms of the main keyword to create variety in your titles and avoid appearing spammy. A Google search of relevant long-tail phrases can give you an idea of related search terms and ranking competition.

5. Use Punctuation:

Using punctuation such as colons, question marks, and exclamation marks can add personality and catchiness to your blog post title. The right type of punctuation can also help convey the tone and purpose of your blog post. For example, a question-marked title generates more interest in possible solutions or answers to a problem.

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6. Use Power Words:

Power words help evoke emotions in the reader, which can lead to more engagement. These words typically describe something that is remarkable, unique, or awe-inspiring. Examples of power words are ‘Secrets’, ‘Ultimate’, and ‘Proven’. Power words should be used judiciously, avoiding too much exaggeration or hype in your blog post content, remaining truthful and authentic.

7. Use Resources:

Drawing resources from different sources provides data and information that can support the content of your blog post. Use authoritative sources such as academic journals, experts, and case studies to add credibility and build trust among readers. Your blog post title can indicate that you have used reliable resources, such as “Research-Based Reasons Why You Should Start Yoga Today.”

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1. Why is it important to rank high on Google?

Ranking high on search engines is critical if you want your content to be visible to your target audience. The higher your website ranks, the more traffic you get, which translates into increased leads and sales.

2. How can I use numbers in my blog post title effectively?

Wrapping numbers around practical tips or solutions practical tips or solutions will interest readers even more. For example, “10 Proven Ways to Lose Weight Without Exercising.”

3. Why should I use power words in my blog post title?

Using power words to evoke emotions captures readers’ attention and prompts them to read your content. Examples include “Effective”, “Top-Rated” and “Powerful”.

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4. Should I include long-tail keywords in my blog post title?

Including long-tail keywords in your blog post title could increase its ranking potential. Use relevant long-tail keyword phrases that align with your blog post’s content.

5. Can I reuse my blog post title?

It’s okay to revisit and adjust your blog post title after a while to freshen it up. While keeping the same URL, try modifying the title for a more current and trend-worthy feel.

6. How can I determine the best time to change my blog post title?

If you have noticed low click-through rates and engagement, it’s an indication that your blog post title needs a change. Modifying and updating your title to more current, trendy practices, using phrases/web jargons will boost your click-through rates.

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7. What should I avoid in creating a blog post title?

Anything that sounds generic, plain, or not revealing the main idea of your blog post should be avoided. Avoiding overusing capital letters, complex vocabularies, and excessive use of punctuation marks.


Crafting a magnetic blog post title that ranks high on Google is critical to attracting readers and boosting engagement. Utilizing the above-proven guidelines will transform your post titles and generate more visibility, delivering more traffic to your website and yielding better engagement. Start incorporating these techniques today, experiment with each approach and observe which one has the greatest effect on your title’s performance – then take it from there. Remember, the title is the first thing readers notice, so make sure it attracts and maintains their attention!

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